Folder Design for Bloomberg

Here are some images from my Bloomberg project. For my publication design, I created a folder that will hold all the booklets together. Altogether there are 20 booklets.

Bloomberg Publication Design

Finally, I've completed my Bloomberg project! Hooray! This was definitely the most difficult project I've done so far! But I've learnt a lot so hopefully a lot of positives will come out from it.

I couldn't believe the amount of work that needs to be put into a design for a simple publication! Layout, paper type, sizes and thickness, colour/non colour, production, print specifications etc etc...
Below you can flick through my pdf that I'm handing in for monday's assessment:

Human Spine

Our current project is to design a publication for an art gallery called Bloomberg in London.

We've been uploading our research and ideas on http://www.bloombergspace.blogspot.com/ for our project manager Marit to assess.

There's a lot of weird and wonderful binding ideas and this is one I found pretty interesting. This bookbinding is based on human spine anomalies. What would happen to the book spine if you apply to it similar distortions? Pretty interesting concept.

Celebrate Originality

This was a recent project for Adidas Originals. It is a 20'x5' billboard design. It was showcased on their display at the project, Las Vegas Show 2010 this month. The stipulations were to use the traditional Adidas blue and for the design to include the phrase "Celebrate Originality".

I think this illustration clearly shows that you don't necessarily need tons of colours for art to be successful. Just a few shades of the same colour is very effective.

The Designer is Jared Nickerson from Seattle, USA www.jthreeconcepts.com

Bog Roll Sculpting

Check out these crazy origami sculptures designed by Jacquet Fritz Junior http://www.leplieur.com/
They are printed on a black sheet of polymer thermoplastic ( PVC ) covered with anti ultraviolet ray unpolished film. It's crazy how even a bog roll can be used to create great pieces of art!

Chosen Design!

Never in a million years would I have thought that my branding design would have been chosen by the Raw Material team, especially with 2nd year students participating in the same project, but they did! Hooray! This is what Tim (the director of Raw Material) emailed me yesterday:

Dear Muhammad,

Thank you for presenting your work on Friday. We really like it and would like to talk to you about taking it further. I like the logo, this is very strong and I like the calligraphic resonances, plus the general layouts and the web pages.

Thanks for all your hard work and effort on the brief and we are all delighted with the results.

Regards

Tim Brown, Director

Raw Material Posters

I've designed a few posters for Raw Material using the logo as the basis. The following images were individually cut to create the logo.

This is the original logo I designed:



And these are the posters:






(Ps: The wheel has nothing to do with Raw Material, but I thought I'll just do it for fun anyway! : )

Raw Material Project: Development 04

Finally, I have completed my brand identity for Raw Material, hooray!

You can flick through my PDF below to see the design process and how the new logo design came into existence:

Coke vs Pepsi

While I've been busting my head researching logos for my Raw Material project, I came across the subject of a 'timeless logo'. We all know an effective logo should be timeless – that is, it will stand the test of time. But will the logo still be effective in 10, 20, 50 years?

Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.

Probably the best example of a timeless logo is the Coca-Cola logo. If you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design!



And the worst part is, I've got to prove that my logo design for Raw Material is also timeless!

Raw Material Project: Development 03

The branding will include a letterhead, compliment slip, business card, CD design, website and t-shirt design etc. I made sure the colour and design of the brand was consistent throughout the project to give the organisation a unique feel and personality.

You can look through all the designs on http://www.behance.net/Gallery/Raw-Material-Branding-NEW/413186.

Here are some:

Raw Material Project: Development 02

After long hard thought about the last logo design attempt, I decided not to go ahead with that style of design. Instead, I think it would be more creative and recognisable to have it typography based. Also, after recieving a reply to my logo design questionnaire from Tim Brown (Director at Raw Material), he asked to have the logo in simple, one colour palletes like black, grey or white etc.

After more exntensive research and development, I wanted to create a typographic logo based on circles. The world is round, the olympics logo is round and also the circle of life! Circles create unity and bonds within different cultures and events, this inspired me to come up with this design:






And the final logo design looks like this:

Raw Material Project: Development 01

I've finally got some invaluable inspiration for a cultural, artistic, music related logo; the Bob Dylan poster by Milton Glaser. This poster became a cultural icon and the colours of Bob's hair represents its diversity.

I took the idea and tried to create a more simplistic style to the curls and implement it into the logo design for Raw Material, but something just doesn't seem to click! The logo seems to represent 'a' style rather than different, cultural styles.

Wild Typography

Don't we all just love crazy typography designs? Some designers have literally taken their type off the page using materials including hair, cigarretes, toothpaste, underwear, and even condoms to create beautiful 3d typographic works. From Vladimir Zivkovic’s Google Earth project, to Arjan Benning’s pinched skin alphabet, these designers are working with anything and everything to push the envelope.

Here are some of those designs:


Amandine Alessandra (http://www.amandinealessandra.com/)


Arjan Benning (http://www.arjanbenning.nl/)


Auto Ban (http://www.autobahn.nl/)


Handmade Font (http://www.handmadefont.com/)


Juan Camilo Rojas (http://www.camilorojas.net/)


Richard J Evans (http://www.richardjevans.com/)

Stop Motion Animation Workshop

In this workshop we were reqiured to create a 30 second animation using the iMotion software on iMac. I must admit, I wasn't really a big fan of animation, but attending this workshop has definitely opened a new door for me in the world of design!

As a group, we used a wooden manakin for our animation. Coming up with a storyline didn't take too long as everybody had great ideas straight away. To create the animation, we used a camera and moved the manakin ever so slightly and took a picture every time we did so. It is a long process, which is the only downfall, but watching the final outcome just gives you a buzz!
I didn't believe it would appear effective at all, but the final outcome was so unique, fun and creative that I was craving for more and eventually downloaded the iMotion software for my iPhone!

Here are some images from the workshop (unfortunatley the video file is too large to upload, but we're working on getting that up on the blog):

Book Binding Workshop

For a while now, I've been keen to learn and understand the process of book binding, then I suddenly got my chance! We had a workshop with David on how to create two types of books; a perfect bound book and a single section hard-cover book. The workshop was very practical and we used many traditional materials like card and needles.

I must admit, looking back at the two books, a perfect bound book is most definitely the easier to make. The only negative that still confuses me is the need to fold the pages on the side that will be turned by a reader. It seems useless as the inside of the fold will clearly not be used anyway, but then again, you would only have to print on the side that will be folded over so it may save money on printing costs.

Below are some images from the workshop: