Chosen Design!

Never in a million years would I have thought that my branding design would have been chosen by the Raw Material team, especially with 2nd year students participating in the same project, but they did! Hooray! This is what Tim (the director of Raw Material) emailed me yesterday:

Dear Muhammad,

Thank you for presenting your work on Friday. We really like it and would like to talk to you about taking it further. I like the logo, this is very strong and I like the calligraphic resonances, plus the general layouts and the web pages.

Thanks for all your hard work and effort on the brief and we are all delighted with the results.

Regards

Tim Brown, Director

Raw Material Posters

I've designed a few posters for Raw Material using the logo as the basis. The following images were individually cut to create the logo.

This is the original logo I designed:



And these are the posters:






(Ps: The wheel has nothing to do with Raw Material, but I thought I'll just do it for fun anyway! : )

Raw Material Project: Development 04

Finally, I have completed my brand identity for Raw Material, hooray!

You can flick through my PDF below to see the design process and how the new logo design came into existence:

Coke vs Pepsi

While I've been busting my head researching logos for my Raw Material project, I came across the subject of a 'timeless logo'. We all know an effective logo should be timeless – that is, it will stand the test of time. But will the logo still be effective in 10, 20, 50 years?

Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.

Probably the best example of a timeless logo is the Coca-Cola logo. If you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design!



And the worst part is, I've got to prove that my logo design for Raw Material is also timeless!

Raw Material Project: Development 03

The branding will include a letterhead, compliment slip, business card, CD design, website and t-shirt design etc. I made sure the colour and design of the brand was consistent throughout the project to give the organisation a unique feel and personality.

You can look through all the designs on http://www.behance.net/Gallery/Raw-Material-Branding-NEW/413186.

Here are some:

Raw Material Project: Development 02

After long hard thought about the last logo design attempt, I decided not to go ahead with that style of design. Instead, I think it would be more creative and recognisable to have it typography based. Also, after recieving a reply to my logo design questionnaire from Tim Brown (Director at Raw Material), he asked to have the logo in simple, one colour palletes like black, grey or white etc.

After more exntensive research and development, I wanted to create a typographic logo based on circles. The world is round, the olympics logo is round and also the circle of life! Circles create unity and bonds within different cultures and events, this inspired me to come up with this design:






And the final logo design looks like this: