I took the idea and tried to create a more simplistic style to the curls and implement it into the logo design for Raw Material, but something just doesn't seem to click! The logo seems to represent 'a' style rather than different, cultural styles.


Having just got briefed on the 'Raw Material' project by David, it seems like it's going to be a very interesting project indeed.
Since the project is a re-branding of the Raw Material logo, I thought I'd look up some recent examples of some brands that have caught everybody's attention. One that comes to mind is the Melbourne brand, which was given a $240,000 facelift and the result was a big 'M'.
It replaced the previous 'M' and 'leaf' symbol introduced in the early 1990s:
Cr Doyle said the old logo was "a bit daggy" and Melbourne needed a new design to reflect its cool sophistication on the world stage.
The site is a great source of inspiration and is useful if you want to see what kinds of advertisements are successful in various different markets.
Click here for the site: http://adsoftheworld.com/